This chapter gets you started with the basics of customer journey mapping, with instructions and templates to create your first customer journey map in 2 and ½ days in later chapters, we’ll take deeper dives into customer journey analytics, workshops, and examples.Ĥ benefits of customer journey mapping for your business ![]() Why should you do it? How should you do it? Find the answers in this guide, which we wrote after interviewing 10+ customer journey experts who shared methodologies, dos and don’ts, and pro tips with us. There’s a common saying that you can’t understand someone until you’ve walked a mile in their shoes-and that’s exactly what customer journey maps do: they help you put yourself in different customers’ shoes and understand your business from their point of view.
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